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August 1, 2016
By: TOM BRANNA
Editor
The US beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. High double- to triple-digit growth is occurring for those brands that manage to capitalize on personalized approaches, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015. Personalization starts at the product level when brands like Sk...
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